Return on Investment Calculator

Every business owner wants to see results from their advertising campaigns. With so many options to choose from, it’s hard to know what to invest in and how much to invest.

Use this calculator to estimate your return on advertising in Impact Magazine. Alter the fields marked with an asterisk (*) based on your own experience and expectations.

Choose your ad size *

Select a format to use its rate in your estimate. Dimensions match the Impact media kit.

Cover Package7.5"w × 7.5"hFront / back cover dimensionsSelect sizeFull Page7.5"w × 10"hRoom to tell your storySelect sizeHalf Page7.5"w × 4.875"hA focused offer with presenceSelect sizeQuarter Page3.625"w × 4.875"hA compact space for a great dealSelect size

Number of Issues *

No. of people reached

Avg sale value ($) *

Response Rate (%) *

* indicates fields that may be altered. Estimates use the supplied calculator’s 58,000 reach and pricing tiers: 1–5, 6–11, and 12 issues. The media kit lists 60,000 mailboxes and six issues annually.

Your estimated results

Select an ad size to calculate your return.

Cost of Ad per Issue

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Cost Per Piece Mailed

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# of Customers per Issue

300

Return for every $1 spent

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Total Revenue per Issue

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Total Annual Investment

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Total Annual Revenue

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Annual % Return on Investment

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Impact Magazine does not guarantee the outcome or results of any advertising campaign. This calculator provides estimates; individual response differs depending on your offer, design, timing, and audience need. Revenue estimates do not account for your business’s costs or profit margins.